AKSOY
July 12th 2009, Aksoy live!
Erdil Group is a leading architectural and construction company based in Izmir,
Turkey. Active since 1950, the firm has designed and built countless
buildings and landmarks nationwide and abroad.
Erdil Group's latest project, a mixed use high-rise building is Aksoy Residence
and Mall. The building's commercial website targeted potential luxury
home buyers and investors. The site, built by a local agency did not
perform adequately in conversion as well as other goals set out for the
website. Solify Turkey was commissioned to overhaul the website, complete
with brand new visual content and functionality.
Solify Turkey built the website exactly to Erdil Group's specifications and
desired functionality. The site needed to be visually striking, compliant
with the corporate look and feel, easy to navigate, compelling and
prestigious. Also, the click through rate needed to be high. These
goals were achieved with Solify's design.
The metrics that Erdil Group measures to determine the success of the website
are the following:
a.
Pages Viewed Average: Previous Site: 2,7, Solify Site:
5,7, Change: 111%
b.
Bounce Rate Average: Previous Site: 54%, Solify Site: 17%, Change:
69% improvement
c.
Average Time On Site: Previous Site: 00:01:43, Solify
Site: 00:04:01, Change: 129%
d.
Conversion
Rate: Previous
Site: 1 call/week, Solify Site: 13 calls/week: Change: 1200%
http://aksoy-residence.erdil.com.tr/